FKF is fundamentally changing the way corporations market to consumers. Its scientifically-sound, empirically-precise brain scan approach gets around the limits of self reporting, the inherently flawed methodology now used by marketers to gain insights into consumer attitudes and behavior.
FKF was founded by Bill Knapp and Dr. Joshua Freedman. The company has been in operation for 3 years and enjoys first mover status and is recognized as the market leader. Its headquarters are in Washington, DC, and its fMRI scanning is conducted in Los Angeles, California.