Understanding Human Decision Making
We have developed analytical methods that allow us to gain rich insights from the massive amounts of data generated by a fMRI scan. Over the years, we have funded several academic studies to better understand human choice and decision making.
Superbowl Advertisement Analysis and which advertisers really won.
FKF Applied Research conducts an annual assessment of Superbowl advertisements utilizing fMRI technology. With the data gathered, we apply our analytical techniques and determine which marketing giants really won the Superbowl for the advertising world.