This Is Your Brain on a Super Bowl Ad

                                February 8, 2006
Research Explains Who Buys What, When
                                October 25, 2006
Super Bowl Ads Fumble, Brain Scans Show

                                February 5, 2007
Super Bowl XLI Ads: Year of the Amygdala

        February 6, 2007
Thanks to the Web, the Scorekeeping on the Super Bowl Has Just Begun

                                February 6, 2006
Politics on the Brain? Resorting to M.R.I.'s for Partisan Signals
                                Front Page, April 20, 2004
Getting Inside Your Head

                                Nov. 9, 2005
Researchers Get a Super Handle on Ads That Work
                                Front Page Business Section, February 6, 2006
Who really won during the Super Bowl?
                                February 5, 2007
Brain Scans: How Super Bowl Ads Fumbled

                                February 5, 2007
The Leader in NeuroMarketing
Searching for the Why of Buy
                                Front Page, February 27, 2005
Media Coverage
Super Bowl ad champ: Sexpot or pizza?
                                February 5, 2007
Colts and Bears and Kevin Federline
                                February 2, 2007
If I Only Had a Brain Scan
                                January 22, 2007
The Gift of Mimicry
                                January 19, 2007
Enlisting Science's Lessons to Entice More Shoppers to Spend More
                                September 19, 2006
Who Really Won the Super Bowl?

                                by Dr. Marco Iacoboni, February 2006
The Brain Says Disney Super Bowl Ads the Best

                                February 9, 2006
Who Really Won the Superbowl?

                                February 2006
This is Your Brain on Politics
                                Op-Ed, January 18, 2005
The Way We Live Now: Idea Lab: The Political Brain
                                Op-Ed, January 18, 2005
Copyright 2007, FKF Applied Research Inc., All Rights Reserved
Video Coverage of our Superbowl FKF study

                                February 5, 2007