The Leader in NeuroMarketing
Who We Are
Joshua Freedman


Joshua Freedman, MD, is a graduate of Yale Medical School, where he trained as a National Institutes of Health Medical Scientist Training Program Fellow. While in medical school he served as a consultant to McKinsey & Co. He completed residency and a fellowship at the UCLA Neuropsychiatric Institute. He served four years as President of the American Association of Technology in Psychiatry, and as chair of the Work Group on Information Systems of the American Psychiatric Association. His research has focused on using new technology to improve the accuracy of clinical assessments.
Dr. Freedman has lectured internationally and published in numerous scientific journals. A leader in new developments in psychiatry, he was the primary author of the MacMillan Encyclopedia of the Future entry "The Future of Mental Health" and Dr. Freedman is Clinical Computing Editor for the American Psychiatric Association's peer-reviewed journal Psychiatric Services. An examiner for the American Board of Psychiatry and Neurology, he is currently Assistant Clinical Professor of Psychiatry and Biobehavioral Sciences at UCLA.
Mr. Freedman is a graduate of Carleton College ('85) and the University of California at Berkeley ('93) where he was Editor-in-Chief of the California Law Review. Following college, Mr. Freedman, was awarded a Thomas J. Watson Fellowship and spent 1985-1986 in Africa studying responses to famine.

Mr. Freedman has published opinion articles in a variety of publications including The New York Times, The Christian Science Monitor, and The Washington Post.
With a strong interest in corporate branding, market research, crisis communications, new technology and trade issues Mr. Knapp has also taken a leading role in many of Squier Knapp Dunn's corporate accounts. Firm clients have included Microsoft, Allstate, Motorola, Qwest Communications, American Express, Ameritech, Northwest Airlines, America Online, NetCoalition.com, Emergency Committee for American Trade and the American Cancer Society.

Raised in New York City, Mr. Knapp was a researcher/producer at WNBC in New York, and a producer at Independent Network News in Washington before being hired by legendary political consultant and documentary filmmaker Bob Squier.
William Knapp


Mr. Knapp has been a senior media strategist for three U.S. presidential campaigns, dozens of statewide and congressional races and served as a communications consultant to Fortune 500 companies and major national non-profit organizations. He is Managing Partner of Squier Knapp Dunn, a premier political and corporate consulting firm in Washington, D.C.

In the 2000 presidential campaign, Mr. Knapp was a senior member of the Gore advertising and communications strategy team. In 1996, along with former partner Bob Squier, Mr. Knapp was the leader of the Clinton/Gore and DNC creative teams.
Copyright 2007, FKF Applied Research Inc., All Rights Reserved
Dr. Fitzgerald's early research, begun while a doctoral student at UCLA, centered on the problem of communicating effectively about very new and/or complex products. Her research drew upon Keith Holyoak's constraint satisfaction theory of thinking by analogy and George Lakoff's theory about the fundamental role of metaphor in structuring mental models about the world to formulate a complexity management model for using analogies and metaphors effectively in marketing communications.  Prior to joining FKF Applied Research, she provided marketing strategy advice to a variety of firms and government agencies.
Kathryn Fitzgerald

Kathyrn Fitzgerald, Ph.D. is a former full-time marketing professor who served on the MBA faculties at the University of Notre Dame, UCLA, and Pepperdine.  Her marketing expertise centers on communication strategy, branding, CSR, and social entrepreneurship.  At Pepperdine, she turned around the field study program in nonprofit consulting and social entrepreneurship and created a new concentration in entrepreneurship that was one of the few to receive approval in a single year and went on to fill more sections than any other concentration.
Allen Goldberg

Allen Goldberg joined FKF after working in brand and entertainment marketing, communications and programming at XM Satellite Radio.  At XM he managed relationships with and marketing of Oprah Winfrey, Ludacris and Bob Dylan. He also produced XM original programming and served as executive producer of the company's popular Radio Hanukkah channel.

Prior to helping build XM into the nation's leading satellite radio service, Goldberg worked in business development for a number of Internet start-up companies, including media research firms RelevantKnowledge and MediaMetrix, the first audience measurement services for the Internet, and later VarsityBooks.com, an online college book retailer which helped bring an end to the college bookstore monopoly.
Preceding his dot-com experience, Goldberg had a long career in government and public affairs, working as a grassroots and Federal lobbyist for both the Grocery Manufacturers Association and the National Association of Broadcasters. Working with the Food Marketing Institute, he co-authored a book on the rise of the grocery industry in the United States, called America the Bountiful.

He serves on the Board of Directors of the Hope for Henry Foundation, a national non-profit that improves the quality of life for pediatric patients and families going through bone marrow transplant, and the Board of Directors of JewsRock.org, an organization and website that celebrates the Jewish contribution to popular music. He and his wife are recognized patient advocates for stem cell research publishing op-eds in national publications and appearing with the Congressional leadership on Capitol Hill.